Dash-oween

You're never too old to go trick-or-treating when DoorDash can bring the treats to you! We opened a special Halloween shop, which launched in the DoorDash app on Halloween, and surprised customers with a free treat—a DoorDash-branded bag filled with candy. Customers also had the opportunity to donate $1 to Feeding America via DoorDash’s Project DASH food recovery initiative, with DoorDash matching every donation made. The promotion went live in Atlanta, Austin, Calgary, Chicago, Denver, D.C., LA, NYC, Phoenix, San Francisco, and Toronto.

Role: Marketing & Campaign Lead