DoorDash at Revolve Festival

#REVOLVEfestival is an annual invite-only festival for top-tier influencers and celebrities that takes place over a two day span in the desert, as an ancillary event to Coachella. The festival provided DoorDash with a unique opportunity to drive brand awareness and affinity amongst a highly influential group of LA tastemakers. DoorDash leveraged this unique opportunity to connect with this audience by delivering a food-filled VIP experience that was engaging and shareable, and leveraged the connections made on site to share our brand with the rest of the world via this influential network.

Role: Brand Experience & Campaign Lead

The Garden of Eatin’

The DoorDash installation met festival attendees in a time of need by providing food, and refreshing amenities in the desert heat. The Garden of Eatin’ was a calm oasis where attendees could rest and refuel by enjoying fresh food, beverages, and other amenities such as sunscreen, face mist, etc. The space was filled with lush plants, custom-made branded picnic tables, smaller seating vignettes for more intimate moments, and two co-branded photo walls—one a living wall, and one with a pattern of fruit in an ombre-gradient.

Uncle Paulie’s

DoorDash partnered with local LA favorite Uncle Paulie’s Deli, who provided a selection of four of their fresh sandwiches, brownies, and iced beverages to guests at the Revolve activation. The sandwiches were made fresh to order, and delivered to attendees via the Delivery Doors.

The Delivery Doors

The Delivery Doors allowed for a delightful experience for guests to receive their food, and was a playful physical manifestation of the core essence of what DoorDash does. Attendees filled out order cards to choose their sandwich, handed it to a brand ambassador who assigned a door number, and then lined up in front of their respective door on the Delivery Wall. Once the order was ready, an indicator light illuminated, letting them know their food was ready!