Kitchens Without Borders

Since the company’s founding in 2013, DoorDash’s mission to empower local economies has created opportunities for restaurant owners of all backgrounds to reach new audiences, fueling the growth of hundreds of thousands of businesses. Kitchens Without Borders continues this mission, cultivating a more sustainable and inclusive food economy by shining a spotlight on historically under-resourced food entrepreneurs, and fostering deeper connections to the people making the food we enjoy every day.

Discover the stories at kitchenswithoutborders.com

Role: Integrated Marketing Specialist

Films & Photography

Every merchant has a story. So does every dish. Our stories center around the creation of one special dish in their restaurant’s kitchen—a meal the chef currently serves in their restaurant, cooks at home, or grew up eating. As they talk about their personal history and their featured dish—its ingredients, its history, its method of cooking—we reveal the connection between the restaurateur, the food, the kitchen, and their community. We produced fourteen 1-minute films highlighting these entrepreneur restauranteurs all over the country, and also shot photo portraits of each.

Marketing & In-Store

When launching the program and expanding to new cities, we sent out a series of emails to DoorDash customers—highlighting the program, promoting discovery of local Kitchens Without Borders merchants, offering promotions, and directing viewers to discover the microsite—a home for the video and photographic stories about the entrepreneurs. We also mailed a series of postcards—each custom designed for specific local markets and featuring $5 off promos for Kitchens Without Borders restaurants in the area.

When signed up to be part of the Kitchens Without Borders program, all merchants receive a kit with a welcome letter, a set of consumer promo cards and a branded promo card stand, and promotional table tents to display in their restaurant.